This book covers all aspects of airline design, tracing significant trends since 1945. The comprehensive pictorial overview takes the reader on a tour of everything from airport architecture and decor to airplane design, construction, and brand identity. The "journey" continues with the many layers of clever and coordinated product design on board-including the cabin and tableware - all contributing to the overall design experience. Finally, the editors include a section on airline collectibles, such as hold-all's, model airplanes and umbrellas, which reinforce and extend the airline's image. An ideal gift for the avid traveler This copiously illustrated guide is both a study in corporate image building, as well as a document of travel in our time. Text in English, German, French and Spanish.