In a world where everyone is trying to monetise their side hustle and the 5-to-9 is as valuable as the 9-to-5, building your brand is a necessity. But how can you work out what your brand is? How can you make it relevant, and how can you give it real longevity? This indispensable step by step guide will help you understand all the key considerations as you build solid foundations for your brand to thrive and grow. Complete with creative tasks, and shared personal insight from two creative strategists who have worked with some of the world's most renowned brands, How to Build It will set you on the road from nowhere to everywhere.